
Join us in Tallinn on October 16–17 2025!
Last year we learned that circular systems are already reality in different parts of Europe. But many of these solutions are still in the niche and it is not always easy to survive in the linear economy world. This year we are looking into how big changes in society happen and what are the different elements of that.
Agenda
Thursday, Oct 16th
9.30-10.00 Doors open, morning tea and coffee
10.00-11.00 Opening of the conference: How do systems change? - Martin A. Noorkõiv (societal change consultant)
11.00-11.30 Coffee and tea break
11.30–13.30 1st round of workshops (descriptions below)
How to phase out the old system?
How to shift people's habits? Mapping the situation to build a plan
From vision to action - how to make reuse systems mainstream?
Sümbioosi avamine – organisatsioonidevaheline ringmajanduslik koostöö (workshop in Estonian)
13.30-14.30 Lunch
14.30-16.30 2nd round of workshops
How to phase out the old system?
Kuidas inimeste harjumusi ümber kujundada? Olukorra kaardistus plaani loomiseks (workshop in Estonian)
From vision to action - how to make reuse systems mainstream?
Opening Symbiosis – Circular Economy Cooperation between Organizations
16.30-16.45 Stretch break
16.45-17.00 Closing the 1st conference day
19.00 Optional networking evening at Ibis Tallinn Center
Friday, Oct 17th
9.00-9.30 Doors open, morning tea and coffee
9.30.00-11.00 Discussion: Systems’ change reality check - where should we put our focus?
We will be looking into the three elements of system change: acceleration of new practices, change of mindsets and destabilisation of the old system - What is currently missing and why? What should we be doing and what shouldn't we?
Panelists: Esra Tat (Zero Waste Europe), Triin Vihalemm (University of Tartu), Margot Roose (City of Tallinn).
Moderator: Martin A. Noorkõiv
11.00-11.30 Coffee and tea break
11.30-13.30 Living Library with organisations working practically for the change of mindsets, practices, business models. Confirmed organisations (more to be added!):
Tallinn Circular Economy Center (Estonia)
Tootjavastutusorganisatsioon OÜ (Estonian Producer Responsibility Organisation for packaging)
Yhtenein pöytä (Shared table, Finland)
Action on Smoking and Health (ASH) (United Kingdom)
Health Care Without Harm Europe (Europe)
Collectif3R (France)
Additionally there will be a mental health cafe corner by Peaasi.ee
13.30-14.30 Lunch
14.30-15.30 Discussion with the conference participants about the insights and learnings from the conference. Moderator: Mayri Tiido
15.30-16.00 Closing the conference and looking ahead
16.00-16.30 Networking
WORKSHOPS
The workshops will take place on the first day of the conference, and you’ll be able to choose your preferred sessions as the event approaches. Most workshops will be held twice, and some will be available in both Estonian and English.
-
As the emergence of a truly circular economy requires the old system to transform entirely, we need to figure out which elements need to change and which need to disappear completely and then learn how to manage that transition. In this practical workshop, each participant will create a phase-out plan for one element of the old system and together we'll figure out how to overcome the challenges we're likely to meet.
Workshop leader: Martin A. Noorkõiv -
In this workshop, we’ll explore some practical tools for designing change programs based on social practices. We’ll try out how to reframe tricky behaviors using the “language” of social practices, look at what kind of resources your target group has for making changes, and figure out what strategic options that gives you. That becomes the foundation for your habit-change plan. To make it more useful, we’ll ask everyone to bring a practical, work-related challenge—ideally something tied to sustainability—that we can use for exercises during the workshop.
Workshop leaders: Triin Vihalemm, Margit Keller
-
Today in the EU, Member States and businesses are now legally required to drastically reduce packaging waste. With projections showing a 10% increase in packaging by 2030, the task feels overwhelming - especially in the fast-growing takeaway sector. Yet, the shift is already underway. Pioneering NGOs, cities and businesses are proving it is possible to move beyond single-use, shaping a European reuse blueprint with concrete data and insights from several city projects across Europe.
This workshop is targeting aspiring changemakers who want to move from vision to action. How to bring life to impactful reuse solutions? How to scale pilots into city-wide or even national systems? What stakeholders do you need to involve and how to bring them onboard? Join us to learn, exchange, and get practical tools to accelerate reuse.
Workshop leader: Nathan Dufour -
In this workshop we focus on symbiotic cooperation between enterprises and organizations, where resources are used together, while communicating and sharing openly.
We create space for the start of new cooperation ideas, where the focus is set on maximum use of resources and rethinking traditional barriers. In the workshop, we generate ideas, work through different scenarios and improve each other's thoughts to support networking and systems thinking, which are important factors for the success of industrial symbiosis. Practical exercises help to overcome conventional understandings of competition and resource ownership.
By the end of the workshop, each participant will be able to find systemic opportunities in industrial symbiosis and compose potential cooperation ideas into a project.
Workshop leaders: Kädi Ristkok ja Carolin Aas -
Töötoas tutvume sotsiaalsete praktikate põhise muutuse programmi loomise põhiliste meetoditega. Katsetame probleemse käitumise muutuste sõnastamist sotsiaalsete praktikate "keeles", analüüsime sihtrühma(de) ressursse muutuseks ning sellest lähtuvalt oma strateegilisi võimalusi, millest saabki harjumuste muutmise plaani vundament. Töötoas osalejatel palume harjutamiseks võtta mõni tööalane, kestlikkusega seotud praktiline probleem.
Workshop leaders: Triin Vihalemm, Margit Keller
-
Võtame fookuse ettevõtete ja organisatsioonide vahelisele sümbiootilisele koostööle, kus ressursse kasutatakse üheskoos, avatult suheldes ja jagades.
Loome ruumi uute koostööideede sünniks, kus fookus on ressursside maksimaalsel kasutamisel ja traditsiooniliste tõkete ümbermõtestamisel. Töötoas genereerime ideid, töötame läbi erinevaid stsenaariume ning täiustame teineteise mõtteid, et toetada võrgustumist ja süsteemmõtlemist, mis on olulised tegurid tööstussümbioosi õnnestumiseks. Praktilised harjutused aitavad ületada tavapäraseid arusaamu konkurentsist ja ressursside omamisest. Töötoa lõpuks on iga osaleja võimeline tööstussümbioosist süsteemseid võimalusi leidma ning potentsiaalseid koostööideid projektiks kasvatama.
Workshop leaders: Kädi Ristkok ja Carolin Aas
Join the conversation & drive change
Shape the future through hands-on sessions
Learn from real-life international examples
Speakers & Facilitators
Partners
Co-organizer
Accommodation
PARTNER HOTEL: Ibis Tallinn Center, Juhkentali 28, Tallinn (single 68€, double 78€ per night).
To get the discounted rate, please book through this link or by emailing Reservations.duco@accor.com and using the code: ZeroWaste.
Crab your ticket!
The conference ticket costs €99 (including 24% VAT).
Ticket includes access to both conference days, catering throughout the event, and an evening of social entertainment.
For group bookings or questions, please contact info@zwee.org.
Venue
Ülemiste City
Öpik Conference Center
Valukoja 8, Tallinn
Travelling to our conference from abroad?
Tallinn airport is a short walk away from our conference location, from Helsinki you can catch a ferry to Tallinn and from Riga a bus.