Join us in Tallinn on October 16–17 2025!

Last year we learned that circular systems are already reality in different parts of Europe. But many of these solutions are still in the niche and it is not always easy to survive in the linear economy world. This year we are looking into how big changes in society happen and what are the different elements of that.

Agenda

Thursday, Oct 16th


9.30-10.00 Doors open, morning tea and coffee 

10.00-11.00 Opening of the conference: How do systems change? - Martin A. Noorkõiv (societal change consultant)

11.00-11.30 Coffee and tea break 

11.30–13.30 1st round of workshops (descriptions below)

  • How to phase out the old system?

  • How to shift people's habits? Mapping the situation to build a plan 

  • From vision to action - how to make reuse systems mainstream?

  • Opportunities and Enablers of Inter-Company Symbiosis (workshop in Estonian)

13.30-14.30 Lunch 

14.30-16.30 2nd round of workshops

  • How to phase out the old system?

  • How to shift people's habits? Mapping the situation to build a plan (workshop in Estonian)

  • From vision to action - how to make reuse systems mainstream?

  • Opportunities and Enablers of Inter-Company Symbiosis

16.30-16.45 Stretch break

16.45-17.00 Closing the 1st conference day

19.00 Optional networking evening

Friday, Oct 17th


9.00-9.30 Doors open, morning tea and coffee 

9.30.00-11.00 Discussion: Systems’ change reality check - where should we put our focus?

Discussion participants to be confirmed. Moderator: Martin A. Noorkõiv

11.00-11.30 Coffee and tea break 

11.30-13.30 Living Library with organisations working practically for the change of mindsets, practices, business models. Confirmed organisations (more to be added!):

Additionally there will be a mental health cafe corner by Peaasi.ee

13.30-14.30 Lunch 

14.30-15.30 Discussion with the conference participants about the insights and learnings from the conference. Moderator: Kadri Kalle (Zero Waste Estonia)

15.30-16.00 Closing the conference and looking ahead 

16.00-16.30 Networking

WORKSHOPS

The workshops will take place on the first day of the conference, and you’ll be able to choose your preferred sessions as the event approaches. Most workshops will be held twice, and some will be available in both Estonian and English.

  • As the emergence of a truly circular economy requires the old system to transform entirely, we need to figure out which elements need to change and which need to disappear completely and then learn how to manage that transition. In this practical workshop, each participant will create a phase-out plan for one element of the old system and together we'll figure out how to overcome the challenges we're likely to meet.

    Workshop leader: Martin A. Noorkõiv

  • In this workshop, we’ll explore some practical tools for designing change programs based on social practices. We’ll try out how to reframe tricky behaviors using the “language” of social practices, look at what kind of resources your target group has for making changes, and figure out what strategic options that gives you. That becomes the foundation for your habit-change plan. To make it more useful, we’ll ask everyone to bring a practical, work-related challenge—ideally something tied to sustainability—that we can use for exercises during the workshop.

    Workshop leaders: Triin Vihalemm, Margit Keller

  • Today in the EU, Member States and businesses are now legally required to drastically reduce packaging waste. With projections showing a 10% increase in packaging by 2030, the task feels overwhelming - especially in the fast-growing takeaway sector. Yet, the shift is already underway. Pioneering NGOs, cities and businesses are proving it is possible to move beyond single-use, shaping a European reuse blueprint with concrete data and insights from several city projects across Europe.

    This workshop is targeting aspiring changemakers who want to move from vision to action. How to bring life to impactful reuse solutions? How to scale pilots into city-wide or even national systems? What stakeholders do you need to involve and how to bring them onboard? Join us to learn, exchange, and get practical tools to accelerate reuse.

    Workshop leader: Nathan Dufour

  • The workshop will help professionals discover industrial symbiosis opportunities for their organisations and understand the key enablers for their materialization.

    The session will focus on exploring how companies can work together more symbiotically — identifying shared opportunities, challenging assumptions, and developing creative collaboration models.

    The format will be engaging, hands-on, and slightly unconventional.

  • Töötoas tutvume sotsiaalsete praktikate põhise muutuse programmi loomise põhiliste meetoditega. Katsetame probleemse käitumise muutuste sõnastamist sotsiaalsete praktikate "keeles",  analüüsime sihtrühma(de) ressursse muutuseks ning sellest lähtuvalt oma strateegilisi võimalusi, millest saabki  harjumuste muutmise plaani vundament.  Töötoas osalejatel palume harjutamiseks võtta mõni tööalane, kestlikkusega seotud praktiline probleem.

    Workshop leaders: Triin Vihalemm, Margit Keller

  • Töötuba aitab avastada tööstusliku sümbioosi võimalusi oma organisatsioonides ning mõista, millised tegurid toetavad nende elluviimist.

    Töötuba keskendub sellele, kuidas ettevõtted saaksid teha sümbiootilist koostööd – tuvastades ühiseid võimalusi, seades kahtluse alla harjumuspäraseid eeldusi ning arendades loovaid koostöömudeleid.

    Formaat on kaasahaarav, praktiline ja veidi tavapäratu.

Join the conversation & drive change

Shape the future through hands-on sessions

Learn from real-life international examples

Speakers & Facilitators

Partners

Co-organizer

Tickets

Early discount ticket: €79 (VAT included) is available until July 31. After that, the regular ticket price will be €99.

Ticket includes access to both conference days, catering throughout the event, and an evening of social entertainment.

Venue

Ülemiste City
Öpik Conference Center
Valukoja 8, Tallinn